- Colony collaborates with Applecrumby & Fish to offer fine baby
essentials at their facilities
KUALA LUMPUR, MALAYSIA – Media OutReach
– JULY 31, 2018 –
In an empowering drive to bring mothers back to work with a
peaceful state of mind, lavish co-working space, Colony and locally
grown baby wellbeing brand, Applecrumby & Fish (A&F) is
coming together to prioritise these admirable everyday heroines.
We are very excited to be working with Applecrumby & Fish, this
partnership will be beneficial not just for us as a business, but
to our customers as well. As a parent myself, I understand the
struggle between working and caring for your
baby. It is my hope that the products made available to working mums at
our branches will go that one step further to making life easier
” said Timothy Tiah, Co-Founder of Colony.
He continued, “When waiting for the right partner to be onboard in
this vision, the A&F brand just fits like a glove.”
With immediate effect, all Colony spaces with lactation room
facility will carry A&F’s very own in-house brand products,
known as Applecrumby™. In line with its brand positioning as a baby
wellbeing brand, products under the Applecrumby™ range are Safe,
Natural and Organic (S.N.O).
Jesmine Tan, Co-Founder of A&F explained, “Being a working
mother and on top of that, a business owner myself, it is almost
impossible to tear myself away from work. It is like my other baby!
So, it makes perfect sense for us to collaborate with Colony. With
our complimentary range of products in the facilities, mothers can
touch and feel them, which is an important need. If they are
convinced with what we have to offer, they can purchase them at our
e-commerce platform with an exclusive Colony code valued at RM10
free delivery within Malaysia with orders above RM100”.
Briefly sharing her values on A&F’s inspiration for Safe,
Natural and Organic product, Tan says that the idea was to ensure
that these premium products reach mothers at affordable prices. “No
mommy should be made to choose between safe products and the budget
they have. With Applecrumby™, we hope to empower mothers with that
knowledge to safeguard the health and wellbeing of their children
and not having to spend a fortune”.
By providing access to S.N.O essentials, mothers who bring their
child to work or is still at the breast-feeding stage can do it at
ease, as both Colony @ KLCC and Colony @ Eco City are equipped with
Applecrumby™ Wet Wipes, Diapers and Nursing Pads.
These available product ranges
are made of premium quality plant-based ingredients that are
chemical and toxic free.
Colony is a co-working space and serviced office provider with the
mission of reducing to help eliminate large set-up costs, improper
maintenance and long-term renewal contracts. Located in the heart
of Kuala Lumpur, the convenience that Colony offers in combination
with its pristine Instagram worthy space provides guests the ideal
working environment. The company is backed by several investors
including but not limited to Oak Drive Ventures, Cornerstone
Partner’s Group and family offices around the region.
About Applecrumby & Fish
Applecrumby & Fish is a parents’ inspired e-commerce platform
founded in 2012 that provides fine baby essentials. As a baby
wellbeing brand that believes every baby deserves access to S.N.O
products, all products found in the marketplace are lovingly
handpicked with premium quality and affordability in mind. With a
passion to provide parents with a peace of mind by taking care of
their baby’s wellbeing, a homegrown in-house brand is curated
through a stringent process. Today, Applecrumby™ provides Wet
Wipes, Diapers, Nursing Pads, Laundry Detergent and Bottle and
Utensil Detergent made of quality plant-based ingredients that are
chemical and toxic free.
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