On this episode of Inside K-Swiss, the team heads to the 35th floor of the Gas Tower building to visit WeWork, a co-working space in Downtown Los Angeles, to meet K-Swiss’ target consumers – entrepreneurs, hustlers and go-getters.
Lead by Kimia Sun-Francis, K-Swiss’ Global Product and Trend Manager, we chat with WeWork members to gather detailed feedback on their style preferences and performance needs for footwear when they’re on the go, building their brands and businesses. And we brought lunch!
‘Inside K-Swiss’ is a weekly vlog that offers an inside look into K-Swiss, and the group of people working on a fast-paced turnaround of the storied sneaker brand.
Follow Kimia Sun-Francis: https://www.instagram.com/firedollchic/
LInk to Original Video