Personal Rebranding

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Do you need a career makeover? In this episode of HBR’s advice podcast, Dear HBR:, cohosts Alison Beard and Dan McGinn answer your questions with the help of Dorie Clark, the author of Reinventing You: Define Your Brand, Imagine Your Future. They talk through how to change your coworkers’ perception of you, transition to a role outside your area of expertise, or be seen as a leader.

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Listen to more episodes and find out how to subscribe on the Dear HBR: page. Email your questions about your workplace dilemmas to Dan and Alison at dearhbr@hbr.org.

From Alison and Dan’s reading list for this episode:

HBR: Reinventing Your Personal Brand by Dorie Clark — “Especially in the internet era, traces of your old brand will never completely disappear—and as long as you’re thoughtful about what you’ve learned along the way, that’s OK. The challenge is to be strategic about identifying how you wish to be perceived, developing a compelling story that explains your evolution, and then spreading that message.”

HBR: Be Seen as a Leader by Adam Galinsky and Gavin Kilduff — “Research tells us there are certain ‘competence cues,’ such as speaking up, taking the initiative, and expressing confidence, that suggest leadership potential. These proactive behaviors can be good indications that a person has useful expertise and experience, or they might simply reflect deep-seated personality traits such as extroversion and dominance. However, there’s increasing evidence that people can propel themselves into proactivity by temporarily shifting their psychological frame of mind.”

HBR: A Second Chance to Make the Right Impression by Heidi Grant — “If you started off on the wrong foot and need to overcome a bad impression, the evidence will have to be plentiful and attention-getting in order to activate phase two thinking. Keep piling it on until your perceiver can no longer tune it out, and make sure that the information you’re presenting is clearly inconsistent with the existing ideas about you.”

HBR: Rebounding from Career Setbacks by Mitchell Lee Marks, Philip Mirvis, and Ron Ashkenas — “Admittedly, this can be a little frightening, especially if you’re venturing into unknown career territory. Reimagining your professional identity is one thing; bringing it to life is another. Remember, though, that you haven’t left your skills and experience behind with your last job, and you’ll also bring with you the lessons learned from the setback. You may also have productively revised your definition of success.”





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