As a (former) male member of the Riveter in Seattle, I really don’t believe the “female forward” label was designed to get press attention. They needed to distinguish themselves from the many other co-working spaces available, and they did so by reaching out to an underserved market. I spoke with many women at Riveter who didn’t feel welcome at other spaces because of the culture there. The best co-working spaces focus on building communities, and the community that the Riveter is building is definitely centered around the needs of professional women, especially female entrepreneurs.
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