One of the most critical aspects to properly marketing your coworking space is building member personas. You could be doing tons of hard work and spending time and dollars on marketing, but if you’re not aiming at the right target, it could be all for nothing. Let’s take a look at how and why to build member personas.
What are member personas?
Imagine creating your ideal member, in detail. Consider what characteristics, habits, demographics, and many other factors formulate the member you would most associate with your space.
For example, you could say ‘Tom’ is an entrepreneur, based in Miami, age 34, losing creative spark due to isolation, and needs to work a flexible schedule due to other demands. Tom is your target customer.