MALAYSIA-BASED Common Ground is expanding further its
footprints in the Philippines with the upcoming official launch of its second
site, which houses 214 seats, bringing its total shared office space in the
country to more than 500.
“The Philippine market is, I think, a priority for Common
Ground if you look at the size of the economy and how robust the real-estate
segment is,” Common Ground Philippines Director Enrique Gonzales told reporters
recently during their press briefing held at the IBP Tower, Ortigas Center in
Pasig City. “So I think there’s a long-term commitment truly built out of this
brand in this country.
The coworking space operator first opened in the country—and
outside of Malaysia—on November 21, 2018. Its pioneering venue is seated on the
Penthouse of ArthaLand Century Pacific Tower in Bonfacio Global City, with
about 320 seats catered to both start-ups and even established firms.
Seeing that the property sector constantly enjoys strong
fundamentals with a growing preference toward flexible office solutions and
coworking environments, it took only three months for Common Ground to put up
another facility in Metro Manila.
“I think coworking space is definitely growing really fast.
I definitely believe that the traditional way of how people work like in the
normal office will disappear one day, not that far from here,” said Ana Lucia
Aguila, expansion manager of Common Ground.
At its IBP Tower outlet, clients, depending on their space
requirement, may choose to avail either a Hot Desk, with 37 seats, which is
actually an entry-level product fit for a laptop; a Fixed Desk or a dedicated
spot, with 18 seats, that come each with a drawer; and private offices, with a
total of 159 seats, equipped each with four up to 12 seats. They can also book
multiple rooms and customize the space.
Members are entitled to free refreshments and cleaning
services, on-duty staff and participation in weekly organized events. Exclusive
discounts and freebies from partner establishments are also on hand.
Like in other Common Ground facilities, this latest site not
just offers open space with desks and Internet connections but also connects
the tenants with each other as a community.
“This is something that I would say makes us different from
the traditional shared office spaces, as well. When you come to Common Ground,
you actually have an experience. You have the café. You have the nice interior
design. You have all the perks and all the partnerships,” she explained.
“So it’s not just a place that you come and just do your job
and then go back home. It’s a space that you really look forward to go to work.
You connect to people, and you’re here not only to grow your business but you
can just go and relax, as well. So it’s an entire experience for all,” she
Established in March 2017 with its first venue in Kuala
Lumpur, Common Ground has since expanded to 13 locations around Southeast Asia,
including two in the Philippines.
Due to positive response from the domestic market,
ArthaLand’s facility has been already taken up at around 75 percent since its
launch late last year.
Following its soft launch last December 17, 2018, on the
other hand, occupancy in the second facility at the IBP Tower currently stands
at 40 percent. It is projected to reach the same level of tenancy as the latter
three months after its official kick off on February 21.
Common Ground is, likewise, set to open soon its third
branch in 8 Rockwell Makati. The company looks at possible locations in
Alabang, Ortigas, Makati and even outside of Metro Manila, including Cebu,
Davao and Iloilo, as part of its continued expansion initiative to have an
aggregate seat of 3,000.
“We have the same plan for the Philippines. We want to grow
here as aggressive as Malaysia. So, hopefully, this year we can open at least
eight more venues,” Aguila said.
Roderick L. Abad graduated from Pamantasan ng Lungsod ng Maynila, with a degree course in Bachelor of Arts in Mass Communication. He has 12 years of journalism experience, starting as a Special Features Writer in a major daily newspaper. In 2006, he moved to the BusinessMirror in the same capacity and, eventually, became a beat reporter. To his credit, he was a finalist in the 2011 Holcim Journalism Awards for Sustainable Construction and the 2013 Lasallian Scholarum Awards. He remains affiliated with the BusinessMirror as a contributor.
Latest posts by Roderick Abad (see all)